Amazon Wants Cheerios, Oreos and Other Brands to Bypass Wal-Mart
The online giant has invited Mondelez, General Mills and others to its headquarters to persuade them it's time to sell directly to online shoppers.
Why Amazon Wants Brands to Bypass Wal-Mart
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Amazon.com Inc. has invited some of the world's biggest brands to its Seattle headquarters in an audacious bid to persuade them that it's time to start shipping products directly to online shoppers and bypass chains like Wal-Mart, Target and Costco.
Executives from General Mills, Mondelez and other packaged goods makers will attend the three-day gathering in May, Bloomberg has learned. Attendees will tour an Amazon fulfillment center and hear a presentation from Worldwide Consumer chief Jeff Wilke, who reports directly to Jeff Bezos.