Laurentian Adds Advisers as Branches Turn Into ‘Financial Clinics’
- Canadian bank plans to double commercial sales force by 2020
- Branch closures to thwart ‘obsolescence’ in banking, CEO says
Laurentian Adds Advisers as Branches Turn to 'Clinics'
This article is for subscribers only.
Laurentian Bank of Canada intends to double the number of financial advisers and commercial account managers by 2020 as part of a plan to transform the Quebec lender from its traditional banking roots.
Laurentian, which for most of its 170-year history offered local banking to Montrealers, plans to have 700 in-branch advisers within three years as part of a shift away from routine teller services, Chief Executive Officer Francois Desjardins said in a March 24 interview at Bloomberg’s Toronto office. It also seeks to have 240 account managers for its business unit, twice the current number, mainly by hiring outside Quebec.