Spotify Buys TV App That Helped Viewers Figure Out What to Watch
- MightyTV will add to Spotify’s advertising technology
- Spotify aims to better target audio advertisements at people
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Spotify Ltd., the world’s largest music streaming service, said it acquired the TV and movie recommendation app MightyTV, adding new technology to help target ads at its millions of users.
MightyTV, founded in 2015 in New York, previously recommended TV shows and movies depending on the user’s previous choices. The startup will close down its video app and integrate the technology into Spotify.