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GM Bets Chevy Equinox Can Win Money Left on Table Amid SUV Boom

  • Top U.S. automaker will build model in four plants worldwide
  • Competitors gained foothold as SUV went years without redesign

General Motors Co. is trying to make up for lost time with its redesigned Chevrolet Equinox.

While the largest U.S. automakers’ competitors have pumped out new and refreshed sport utility vehicles to cash in on the booming segment, GM soldiered on with an Equinox that last underwent major changes seven years ago. Equinox deliveries slumped 13 percent in the U.S. last year as other crossovers surged, suggesting the Detroit-based company left money on the table by leaving its best-selling SUV virtually untouched.