Fashion

Nike’s Biggest Sneaker Launch Ever Is a 1996 Reboot

Celebrity endorsements are still the way kicks are sold.

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By Kim Bhasin

March 22, 2017 at 4:11 PM UTC

Nike just had its biggest sneaker release, thanks to a cartoon bunny and Michael Jordan.

In December, the shoemaker’s Jordan brand began selling the Space Jam XI, celebrating the 20th anniversary of the 1996 comedy featuring the basketball legend alongside Looney Tunes characters. Shoppers went bonkers.