BMW Fights Back Against Mercedes With Record Model Offensive
- Push comes after BMW lost top luxury-car sales ranking
- New X2 and X7 SUVs among new and updated versions planned
BMW CEO Sees Product Lineup Strengthening in Mid-2017
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BMW AG plans the biggest rollout of new and revamped models in its history as the luxury-car maker fights back after losing the global sales crown to Mercedes-Benz.
Over the next two years, the Munich-based manufacturer will unveil 40 vehicles, including the new X2 compact sport utility vehicle and full-sized X7. The rollout is part of plans to invest more 10 billion euros ($10.8 billion) in developing new models and technology for the transition to an era of electric-powered robo-taxis.