Mondelez Lures Russians With Oreo Cookies to Grow Amid Recession
- Country head boasts sales growth of more than 10% last year
- Mondelez is building $100 million snacks plant in Novosibirsk
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Mondelez International Inc. bucked Russia’s recession to expand retail sales there by a “double-digit” percentage last year after starting to produce Oreo cookies as well as sweets blending chocolate and crackers, the company’s regional manager said.
“We launched Oreo at the end of 2015, and in less than a year it became the third-largest sweet biscuits brand in Russia,” Hossam Ashour, who oversees Mondelez’s business in Eastern Europe, said in a phone interview. Oreo’s market share in Russia reached 5 percent last year, behind Mondelez’s Jubilee and Orion Corp.’s ChocoPie, according to market researcher Nielsen.