Google to Revamp Ad Policies After U.K., Big Brands Boycott
- Ads had been placed alongside terrorist content, hate speech
- YouTube owner Google says it’s ‘committed to doing better’
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Google, the primary revenue driver for Alphabet Inc., announced changes to its advertising policies after major brands pulled ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism.
The U.S. company said in a blog post Friday it would give clients more control over where their ads appear on both YouTube, the video-sharing service it owns, and the Google Display Network, which posts advertising to third-party websites.