That Surging IPO Just Made Canada Goose an Even Bigger Protest Target

The Canada Goose-wearing pedestrians who happened to walk past the jackets at the New York Stock Exchange on Thursday had far less fun than the Canada Goose executives who rang the opening bell. Inside, morning cheers for the company's initial public offering turned into an afternoon celebration as shares surged more than 25 percent, to $16.25. Outside, however, anyone seen wearing a pricey coat with the company's signature arctic patch faced a gauntlet of animal-rights activists.

"Your fur trim right here, you paid someone to murder a dog," a protester with a whistle yelled at a woman in a Canada Goose parka. Others chased people down the block, signs in hand, chastising the coat-wearer for animal cruelty. "Shame on you!" another protestor screamed at a woman shuffling by in Canada Goose apparel.