Man City Signs First Premier League Sleeve Sponsor

Korea’s Nexen Tire to have logo emblazoned on team’s uniform
Arsenal said to not pursue deal, Chelsea examining contract

Sergio Aguero, center, of Manchester City is congratulated by teammates after scoring the opening goal with a header during the Barclays Premier League match between Newcastle United and Manchester City at St James' Park on April 19, 2016 in Newcastle, England.
Photographer: Michael Regan/Getty Images

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By Tariq Panja

March 17, 2017 at 2:00 PM UTC

Corrected

March 18, 2017 at 12:35 AM UTC

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Manchester City has signed a deal with Nexen Tire Corp to put the Korean company’s logo on its jersey sleeves next season, the first agreement of its kind since the Premier League decided to allow sleeve advertising.

The financial terms of the contract were not disclosed. “The price point would be less than the front of the shirt, but the media value is incredible," the club’s Chief Commercial Officer Tom Glick said by phone. “There’s only a select number of positions on the top clubs worldwide and many of them aren’t available.”