Diapers for Baby Boomers Give Boost to the Paper Industry
- Digital era kills paper use; adult incontinence fuels growth
- International Paper, Domtar expanding fluff-pulp capacity
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Diaper-wearing baby boomers are coming to the rescue of the beleaguered paper industry.
As the world population ages, sales are climbing for absorbent hygiene products that have gotten more comfortable and discreet. Demand is projected to grow 4 percent in 2017, according to ERA Forest Products Research, boosting prospects for companies including International Paper Co. and Domtar Corp. They’re expanding production of the moisture-capturing fiber known as fluff pulp used in diapers and tampons.