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Amazon Says It's Open to Pushing Content Through Cable Boxes

  • Liberty Global may offer Amazon Prime to cable customers
  • So far Amazon has focused more on customers, its own devices Inc., the e-commerce giant that’s shaking up the entertainment industry, says it’s open to pursuing deals to stream content through cable operators’ set-top boxes, much like Netflix Inc. has done in the U.S. and Europe.

“Amazon is definitely open to those partnerships and to be fair, we haven’t done as much there as Netflix have done,” Alex Green, managing director of Amazon Video, said Thursday at the Cable Congress conference in Brussels. So far, Amazon has been more focused on growing its customers and building its own devices, he said. But “we do talk to all sorts of players in the cable industry.”