Starbucks Loses Market Share as Rivals Roll Out Drink Deals
- Location data suggests customers are heading to other chains
- Mobile-ordering delays also brought headaches to Starbucks
Starbucks CEO Schultz on Corporate Responsibility, Taxes
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Starbucks Corp., facing heavy competition, mobile-ordering hiccups and even boycott threats, has been losing U.S. customers to rivals this winter.
In February, the company ceded market share to other chains, as measured in foot traffic by xAd Inc., a research firm that uses location signals from mobile phones. Starbucks’ share declined to 11 percent among the U.S. restaurants tracked by xAd, down from 12 percent in January.