PepsiCo, Coca-Cola Face Ban in Second Indian State on Water
- Retailers body in Kerala to ban sale of sodas from March 14
- Another southern state, Tamil Nadu, stopped sales last week
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Retailers in India’s drought-hit southern state of Kerala plan to join peers in neighboring Tamil Nadu in a boycott of beverages made by PepsiCo Inc. and Coca-Cola Co., alleging that the multinational soda makers are depleting ground water.
“Instead of foreign sodas, we will promote local beverages,” T. Naseeruddin, president, Kerala Vyapari Vyavasayi Ekopana Samithi, a trade body that claims membership of more than 700,000 retailers in Kerala, said in a phone interview. “We will announce the ban on March 14.”