Cars
BMW Makes a Short-Term Bet on Dull
- Shift to electric, self-driving cars demands ‘rigorous focus’
- BMW CEO putting 14,000 managers through strategy boot camp
BMW CEO Sees Product Lineup Strengthening in Mid-2017
The BMW innovations on display at the Geneva International Motor Show this week include a wagon version of the long-running 5-Series and the 4-Series coupe with an upgraded interior -- hardly the stuff to make a car lover swoon.
Yet the emphasis on its popular models instead of splashy new vehicles underscores the strategy of Chief Executive Officer Harald Krueger, who’s focusing on generating cash instead of buzz as the luxury-car maker gears up for the costly shift to electric and self-driving cars.