Fashion

Nordstrom Is Winning the War Over Ivanka Trump

Booting her fashion line for poor sales caused an uproar—that fizzled.

Ivanka Trump: The Quiet Power Behind the President

It didn’t take long for the fireworks to begin.

After it was revealed a few weeks ago that Nordstrom dropped Ivanka Trump’s fashion line for poor sales, her father criticized the department store for picking on his child. “My daughter Ivanka has been treated so unfairly by Nordstrom,” President Donald Trump said in a message posted on Twitter Feb. 8. “She is a great person—always pushing me to do the right thing! Terrible!”

The Nordstrom slam wasn’t as stark as when Trump called for a Macy’s Inc. boycott in 2015 after it booted his menswear line. But back then, he wasn’t in the White House, or facing what supporters see as a tsunami of unfair media coverage. And this time, it was his daughter. While the Republican’s critics applauded Nordstrom’s decision, agitated Trump backers launched boycotts and even filmed themselves storming one store in protest.