Mercedes Is Making the World’s Most Expensive SUV

  • $500,000 Maybach G650 has convertible top, thermal cupholders
  • Daimler’s seeking to boost profits to finance new technology

Mercedes-Benz is tapping into the popularity of ultra-luxurious all-terrain vehicles, with a new Maybach SUV that can ferry passengers over desert dunes with an open top and thermal cupholders.

The Mercedes-Maybach G-Class 650, shown at the Geneva auto show, will be the world’s most expensive sport utility vehicle with a price of about $500,000. It’s Daimler AG’s latest extension of the top-of-the-line Maybach marque that it resurrected amid surging demand for higher-end models. Limited to a run of 99, the SUV will have a V12 engine and a landaulet style, with a front row that’s covered and a retractable fabric roof in the back.