You Can’t Escape The Movie Toys This Year
Almost a third of action figures, race cars, and spaceships are tied to Hollywood. But with 25 movies shilling fun stuff, 2017 will be unprecedented.
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Three giant yellow minions were bobbing to and fro at the New York Toy Fair last week, posing for photos with kids in a showy promotion tied to the next iteration of Despicable Me. Minion dolls and plush toys sat on display next to singing minions and mystery minion packs. Children cheerily bashed remote-controlled minions into each other on the floor.
It’s the biggest line of Despicable toys yet, hitting stores alongside the third installment of the animated series starring Steve Carell as the comical voice of a former supervillain-turned-good guy. Elsewhere in the room, Universal Pictures Ltd. showed off the rest of its toy lineup, such as its Fast & Furious cars and action figures, Mummy figurines, and colorful Trolls with blazing hair.