AmEx Offers Uber Rides After Chase Makes a Splash With Sapphire

  • Platinum card is adding perks while raising annual fee by $100
  • Analyst sees AmEx’s move as ‘attempt to stop the bleeding’

The Cult of the Chase Sapphire Credit Card

Lock
This article is for subscribers only.

American Express Co. is escalating the rewards war for premium credit cards, offeringBloomberg Terminal Platinum customers $200 of free Uber rides while raising the annual fee.

Redesigned in stainless steel, the card will cost new holders $550 starting on March 30, a $100 increase that will take effect for existing users when they renew after Sept. 1. It’s the first fee hike in more than a decade, according to Janey Whiteside, AmEx’s senior vice president for global charge products, benefits and services.