Amazon Creates Bollywood Movie Channel for Prime Subscribers
Shah Rukh Khan performs on stage in Sydney, Australia, on Oct. 7, 2013.
Photographer: Don Arnold/WireImage/Getty ImagesThis article is for subscribers only.
Amazon.com Inc. is creating a paid video channel called Heera for fans of Indian movies, shows and kids’ programming, the latest addition to the online retailer’s growing crop of niche and premium online TV networks as its media ambitions grow.
Heera will offer a large library of hit Bollywood films, including “Sultan” starring Salman Khan, and “Fan,” starring Shah Rukh Khan, as well as TV programs. Customers who subscribe to Amazon Prime, the $99-a-year service that includes free two-day delivery and a deep reservoir of U.S. TV shows and movies for streaming, can add Heera for less than $5 a month, the company said.