Range Rover Velar Targets Audi Q7 and BMW X5 With Road-Car Manners
- New model marks departure from out-and-out SUVs, CEO Speth say
- JLR aiming to fill price gap between Evoque and Sport models
An attendee interacts with the onboard computer for the Range Rover Velar.
Photographer: Simon Dawson/BloombergRange Rover’s new Velar SUV will be the brand’s most road-friendly auto yet, allowing manufacturer Jaguar Land Rover to put the squeeze on top-selling models from BMW AG and Audi, JLR Chief Executive Officer Ralf Speth said Wednesday as the car was unveiled.
The Velar will be 20 centimeters (8 inches) lower than the traditional Range Rover, reducing the degree of roll or tilt when cornering and marking the model out as a true driver’s car, Speth said at the Design Museum in London, where the auto made its public debut.