McDonald's Sees $100 Billion Delivery Market as Way to Grow
- Company aiming for long-term sales growth of as much as 5%
- Most of population in top markets lives close to a McDonald’s
1480436721_231785296
This article is for subscribers only.
After years of seeing fewer U.S. customers come in its doors, McDonald’s Corp. is embracing a different philosophy: take the food to them.
The fast-food chain will rely heavily on delivery to reignite sales, especially in the U.S., according to executives speaking at McDonald’s investor day in Chicago on Wednesday. The company also is turning more aggressively to digital technology, such as mobile ordering and payments, to meet its growth targets.