Starbucks to Make Italian Debut With Upscale Roastery Cafe
- Store to open in 2018, more than three decades after CEO visit
- More locations to come in Milan and elsewhere in Italy
Starbucks CEO Says Young Italians Excited About New Store
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Starbucks Corp., setting up shop in Italy for the first time, will open a Roastery location in Milan next year, turning to its upscale brand to gain a foothold in the country that birthed espresso.
The 25,500-square-foot (2,370-square-meter) retail space will open in a historic post office in the city’s center in late 2018, about a year later than Starbucks had planned to enter the Italian market. The store will feature small-batch coffees as well as products from Italian baker Rocco Princi, the exclusive food provider for new Roasteries globally. It will also serve alcohol.