Amazon's Twitch to Sell Video Games on Streaming Site
- Move pushes e-commerce giant deeper into $100 billion industry
- Add-ons for free games expected to be the biggest sellers
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Amazon.com Inc.’s video-game streaming site Twitch Interactive will begin selling games and features in the coming months, furthering its evolution from an online gathering spot for enthusiasts into a commerce hub for the $100 billion industry.
Twitch streams competitions featuring professional gamers, letting viewers chat alongside the action, react with emojis and pose questions. The site now will let its 10 million daily viewers download games and game features such as characters, weapons and tools while they watch their favorite streamers.