Nokia's Classic 3310 Phone Is Back, Thanks to HMD

  • HMD revives handset that was top seller for Nokia in 2000s
  • Two Nokia-branded smartphones start selling in second quarter

Phone Makers Showcase New Trends

Finnish company HMD Global Oy unveiled a range of new phones, including a redesign of the classic Nokia 3310, in a bid to win back mobile consumers.

Two new smartphones, the Nokia 3 and Nokia 5, are set to come to market in the second quarter, HMD executives said Sunday at the Mobile World Congress in Barcelona. The phones will run Google’s Android operating system and Google Assist, and will retail for 139 euros ($147) and 189 euros, respectively. HMD also showcased the re-release of the Nokia 3310, a lower-cost feature phone first sold just under 17 years ago.

The release is the first major push by HMD to revive Nokia’s glory days as a global mobile producer. After the collapse in its fortunes, Nokia Oyj sold the business to Microsoft Corp. in 2014, and staffing in mobile-phone operations in Finland fell to under 1,000, from more than 24,000.

The new Nokia 3310 mobile phone, developed by HMD Global OY, in warm red, sits on display during a product launch event in London, U.K., on Friday, Feb. 24, 2017. Licensee HMD Global says more Nokia-branded models to launch in first half of 2017. Photographer: Luke MacGregor/Bloomberg
The new Nokia 3310.
Photographer: Luke MacGregor/Bloomberg

HMD -- run by Chief Executive Officer Arto Nummela, a former Nokia executive -- has previously said it will invest more than $500 million in the next three years to market the phones and tablets.

While HMD controls the sales, marketing and distribution of the Nokia brand for smartphones, the manufacturing operations were sold by Microsoft to a subsidiary of Foxconn Technology Co. The Nokia 6 has already been released in China in January, and is set to be introduced globally.

The camera sits on the reverse side of the new Nokia 3310 mobile phone, developed by HMD Global OY, in dark blue, warm red and yellow, as it is displayed during a product launch event in London, U.K., on Friday, Feb. 24, 2017. Licensee HMD Global says more Nokia-branded models to launch in first half of 2017. Photographer: Luke MacGregor/Bloomberg
The rear camera.
Photographer: Luke MacGregor/Bloomberg

First launched in 2000, the Nokia 3310 featured a small monochrome display and became known for its durability. It went on to sell millions of handsets. The revamped, slimmer version now has a color screen, but many of the phone’s basic features remain. The phone will have original games such as Snake, as well as new features including a camera, will sell for about 49 euros.

Nokia, which now focuses on mobile networks, gets royalty payments from HMD, but doesn’t have an ownership stake. Withings, the consumer business making fitness bands and connected scales that Nokia acquired last year, will take the Nokia name, the company said.

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