GoPro Integrates App With Huawei's New Phone in China Push
- Editing app will come preinstalled on Huawei’s P10 phones
- GoPro aims to boost brand presence and sales in China
GoPro Integrates Editing App on Huawei's New Phone
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GoPro Inc. is integrating its mobile editing app into Huawei Technologies Co.’s newest smartphones, in a marketing push to boost brand presence and sales in China amid sluggish demand in the U.S.
The app, called Quik, will come preinstalled on Huawei P10 smartphones as the main editing option for consumers, GoPro announced Sunday at the Mobile World Congress in Barcelona. GoPro’s goal is for the app to encourage Huawei users to buy one of the company’s cameras and capture videos that can be automatically edited on the app.