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Mondelez Overhauls Snack Line as Deal Talk Rattles Food Industry

  • Product rollout is the company’s biggest since its inception
  • Mondelez is betting ‘Vea’ crackers can appeal to millennials
Vea Peruvian sweet potato mini crunch bars and Mexican garden herb seed crackers.

Vea Peruvian sweet potato mini crunch bars and Mexican garden herb seed crackers.

Source: Mondelez

While merger discussions roil the food industry, Mondelez International Inc. is doing its best to increase sales on its own.

The company is introducing a new line of crackers and snack bars made without artificial ingredients and GMOs, and it’s revamping some of its existing products to better appeal to millennials. The rollout is Mondelez’s biggest since it was created by splitting with Kraft Foods in 2012.