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Failed Kraft Plan Leaves Unilever With Something to Prove

  • Shares fall after U.S. food giant pulls $143 billion approach
  • Investors, analysts see room for deals as Unilever regroups
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Why Kraft Pulled Its $143 Billion Unilever Bid

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The collapse of Kraft Heinz Co.’s $143 billion bid to create a global food giant could be just the first step in a long campaign by Unilever Chief Executive Officer Paul Polman to keep investors on his side.

Having fended off the unsolicited approach after a 48-hour skirmish, Polman now has six months in which to demonstrate to shareholders that the owner of brands like Ben & Jerry’s ice cream and Dove soap is better off on its own. Once that window of protection provided by U.K. takeover rules expires, Unilever could face new proposals from Kraft Heinz.