These Five Charts Show How China’s Newly Rich Spend Their Wealth
Products pitched as healthier, higher-quality are in demand, and the trend is fueling deals like Haier’s acquisition of a GE unit.
This article is for subscribers only.
From spirits distillers and dairy producers to cafes, the latest mouthful in corporate buzzwords that market to the aspirations of China’s 1.4 billion consumers is “premiumization.”
As China’s economic slowdown impedes the expansion of household spending, companies such as Kweichow Moutai Co., Danone SA and Starbucks Corp. are positioning to attract the rare segments that are poised to grow rapidly—products touted as healthier, higher-quality and fancier than the basics.