Verizon Offers Unlimited Data as Mobile Competition Heats Up
- Phone giant bows to pressure from rivals T-Mobile, Sprint
- Move marks reversal of strategy to compete in slowing market
T-Mobile Profits From Wireless Price War
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Verizon Communications Inc., the biggest U.S. wireless provider, will start selling a package that includes unlimited data, a tacit acknowledgment that smaller competitors have struck a chord with consumers who want to stream video without worrying about exceeding a cap.
Verizon will charge $80 a month for a single user, $10 higher than the plan offered by T-Mobile US Inc., which ushered in the industry’s move to unlimited data last year. A plan with four phones will cost $180 through Verizon, which advertised the new plans during Sunday night’s Grammy Awards and will begin selling them Monday.