Why Your Name May Be Ruining Your Life
How to avoid being a victim of “alphabetism.”
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Once upon a time, when you desperately needed a locksmith or a tow truck, or maybe even to get out of jail, you turned to a thick book filled with hundreds of exceedingly thin yellow pages. The categories tended to start with a plethora of “A” names, from Aaron’s Locksmith to Aardvark Towing to AAA Bail Bonds.
There’s obviously an economic value to being listed first, even if it meant your business was almost unpronounceable.