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Facebook Commits to Audit of Its Ad Metrics by Media Watchdog

  • Social network met with ad industry to discuss data needs
  • Move comes after social media giant disclosed metric errors
Photographer: Chris Ratcliffe/Bloomberg
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Facebook Inc. agreed to submit to audits by the media industry’s measurement watchdog, the Media Rating Council, helping address concerns among some advertisers who had become skeptical of the social network’s metrics.

Facebook had come under fire recently after a series of missteps in which it disclosed several mistakes in reporting data to partners and advertisers. The company conducted its own review of practices and vowed to be more transparent about errors in the future.