Nissan Falls Short of Ghosn's Target for a Bigger Share of the U.S. Pickup Market
- Company aims for 100,000 annual sales, declines to say by when
- Trucks chief blames shortfall on slow rollout of Titan models
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Nissan Motor Co. has stopped predicting when it will reach Chief Executive Officer Carlos Ghosn’s target for a bigger share of one of the auto industry’s most profitable segments.
When Ghosn introduced the redesigned Titan pickup in January 2015, he said Nissan would reach 100,000 annual sales, and about 5 percent market share, within two years of the truck’s arrival in showrooms late that year. Nissan sold 21,880 units in 2016 and captured 1.8 percent of the U.S. full-size pickup segment last month.