LeBron James and the Cavs Will Wear the Goodyear Logo Next Season
- Tiremaker is based in Akron, Ohio, hometown of LeBron James
- Four NBA teams previously announced uniform patch deals
LeBron James in action against the Atlanta Hawks.
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Goodyear Tire & Rubber Co. will place its logo on the uniform of the Cleveland Cavaliers, whose superstar player shares a hometown with the tiremaker, according to people familiar with the deal.
The agreement -- part of a first-time effort by NBA teams to sell corporate sponsorship of jersey patches -- was described by people who asked not to be identified because the partnership hasn’t been publicly disclosed. While no financial terms were given for the Cleveland pact, people familiar with four previously announced deals had pegged their value at about $5 million to $10 million a year.