Nets Sell Jersey Sponsorship to Koch-Backed Company Infor
- Infor said to pay $8 million for wide-ranging contract
- Firm’s data applications will be used for business, basketball
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The Brooklyn Nets have sold a jersey patch sponsorship to Infor, a closely held software company backed by Koch Industries Inc.
The company will pay $8 million annually for the deal under the league’s three-year pilot program, according to a person familiar with the terms who asked for anonymity because the information is not public. As part of the tie-up, Infor will also provide data analytics and technology to support the team’s business operations, fan experience initiatives and player performance.