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Apple Hires Amazon’s Fire TV Head to Run Apple TV Business

  • Former Amazon executive also held roles at Netflix and Roku
  • The hire lets company to beef up team seeking content deals
Bloomberg business news

Why Apple Poached Amazon TV Exec

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Apple Inc. has hired Timothy D. Twerdahl, the former head of Amazon.com Inc.’s Fire TV unit, as a vice president in charge of Apple TV product marketing and shifted the executive who previously held the job to a spot negotiating media content deals.

The moves suggest a renewed focus on the Apple TV and on providing more content for the device, an effort that has been stalled in the past by failed negotiations.