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Apple Hires Amazon’s Fire TV Head to Run Apple TV Business

  • Former Amazon executive also held roles at Netflix and Roku
  • The hire lets company to beef up team seeking content deals
Bloomberg business news

Why Apple Poached Amazon TV Exec

Apple Inc. has hired Timothy D. Twerdahl, the former head of Inc.’s Fire TV unit, as a vice president in charge of Apple TV product marketing and shifted the executive who previously held the job to a spot negotiating media content deals.

The moves suggest a renewed focus on the Apple TV and on providing more content for the device, an effort that has been stalled in the past by failed negotiations.