Personal Finance

TurboTax Wants to Do What? Share Your Tax Data

With your permission, of course, and the promise of  good deals on student loan refi or a new credit card. Here’s how it works.
Photographer: Getty Images
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Donald Trump likes to say you learn very little from a tax return. TurboTax thinks you can learn a whole lot, and that it can earn a whole lot from it, too.

This tax season marks the latest effort by TurboTax, Intuit's popular tax software, to open up its platform to a range of outside developers. Those partners will be able to see anonymized data from your tax form, if you let them. They will then determine if you're a candidate for what TurboTax said will be money-saving financial products or services. If you want to pursue an offer, you share your personal data with the partner. If you complete a transaction and, say, refinance a loan, TurboTax gets a payment.1486140932027