Kroger Makes New York City Debut With Murray’s Cheese PurchaseBy and
Grocery chain will acquire flagship shop in Greenwich Village
Two companies have had store-in-store partnership since 2008
Kroger Co., the largest grocery-store chain in the U.S., will get a foothold in New York City by acquiring Murray’s Cheese in Greenwich Village.
The deal expands a partnership between the two companies that began in 2008, when Murray’s began selling products through Kroger’s network of stores. The supermarket giant will acquire the cheese business as well as its flagship location on Bleecker Street, which opened in 1940.
The deal helps Kroger push into America’s largest city, a symbolic milestone for a Midwestern chain that has grown across 35 states. Acquisitions have been key to the company’s expansion. In 2015, for instance, it acquired the Roundy’s supermarket company for more than $800 million.
Kroger already has 350 Murray’s counters inside its stores, which offer hundreds of cheeses and attempt to recreate the Greenwich Village vibe. Murray’s former owner, Rob Kaufelt, will remain a strategic adviser to Kroger. Terms of the transaction weren’t disclosed.