NFL Stars Can Get Rich at the Super Bowl Without Playing a Down
- Week’s festivities create high demand for player appearances
- Current, former NFLers can make ‘a quarter million easily’
Former Dallas Cowboys running back Emmitt Smith.
Photographer: Andrew Dieb/Icon Sportswire via Getty ImagesThis article is for subscribers only.
Every player on the team that wins the Super Bowl will take home a $107,000 bonus. Not bad, but many of players who have already hung up their cleats for the season will earn far more during the festivities leading up to the game.
There’s an appearance economy surrounding every Super Bowl, where current and former NFL players capitalize on the media spotlight and surrounding buzz to earn some extra money. Willing to pedal a flower delivery service for two hours of radio hits? That might earn you $20,000. An hour telling locker room stories with local businessmen could net $100,000. You might earn the same to take photos at a company Super Bowl party.