Google Warns of New Rivals in Corporate Computing, Digital Assistants, Hardware
Google's parent company highlights Netflix, Hulu, Apple and Amazon among competitors in its annual report
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Alphabet Inc. warned investors about a slew of new competitors, highlighting the company's broad expansion beyond its original Google search business.
Alphabet named rivals including Apple Inc., Netflix Inc. and Hulu, while highlighting risks from new businesses such as consumer hardware manufacturing, according to its latest annual report filed Friday with the U.S. Securities and Exchange Commission.
Here are the top new competitive disclosures, gleaned from a comparison between Alphabet's latest annual report and the filing from a year earlier: