Apple to Expand Iconic NYC ‘Cube’ Store in Lift for Fifth Avenue
- Makeover at GM Building to be ready next year, landlord says
- Corridor has been hit by Trump Tower traffic, vacancies
Traffic passes by the Apple Inc. store on 5th Avenue in New York.
Photographer: Chris Goodney/BloombergThis article is for subscribers only.
Apple Inc. is more than doubling the size of its renowned store on Manhattan’s Fifth Avenue, bringing a boost to a retail corridor that’s suffered from Trump Tower congestion and persistently high vacancies in the past year.
The technology giant will expand the store -- known for its distinctive glass cube -- to 77,000 square feet (7,150 square meters) from about 32,000 square feet, Douglas Linde, president of Boston Properties Inc., said on the company’s earnings conference call Wednesday. The Boston-based landlord is co-owner of the General Motors Building at 767 Fifth Ave., which houses the Apple location.