Square Inc. is giving merchants more than $12,000 worth of Apple Pay transactions for free over a year, another effort by the company to encourage consumers to pay for quick retail transactions with their mobile phones.
The electronic payments processor is betting the investment will boost sales of its contactless readers and entice new merchants to sign on to the system. The campaign with Apple Inc.’s digital payment technology will be targeted at retail businesses with counter tops -- as opposed to food trucks and street sellers that were among Square’s earliest customers.
