Why Boeing’s New 737 Will Fly in Europe First

Southwest helped design it, but Norwegian Air will be taking it for an inaugural spin.

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Southwest Airlines Co. was eager to sign up as the “launch customer” for Boeing Co.’s new 737 Max, soon to be the Greyhound of the skies as it replaces its older, less fuel-efficient cousins in fleets worldwide.

But Southwest won’t be first to fly or even receive the new aircraft. That honor will go to a smaller low-cost carrier across the Atlantic, Norwegian Air Shuttle ASA. Norwegian will receive the first Max 8 in May, spokesman Anders Lindstrom said Thursday, with flights starting as early as June.