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Apple iPhone Price Under Pressure as Buyers Seek Cheaper Devices

  • Latest, priciest phones may not lure buyers from older models
  • There’s a lot riding on 10th anniversary phone due this fall
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Apple Earnings Preview: Is Growth Story Stalling?

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Apple Inc. results next week will likely show iPhone sales growing again, bucking a year of declines. That’s the good news.

But in a sign that customers are opting for less expensive models, some analysts predict that the average selling price for the handsets likely declined over the holidays, a crucial period for Apple. Some purchasers are settling for older iPhone 6S models, rather than the iPhone 7, introduced in September, analysts said.