Oprah Winfrey to Sell Refrigerated Meals Through Kraft Heinz
- Media magnate has already given a boost to Weight Watchers
- New venture, Mealtime Stories, will offer refrigerated dishes
Oprah Winfrey
Photographer: Moeletsi Mabe/Sunday Times/Gallo Images/Getty ImagesThis article is for subscribers only.
Oprah Winfrey, who gave a boost to Weight Watchers International Inc. by becoming the face of the company, is now embarking on a plan to sell refrigerated meals with Kraft Heinz Co.
The media magnate is starting a joint venture with Kraft called Mealtime Stories, aiming to make nutritious food more widely available, according to a statement Wednesday. Kraft will develop and sell the new line, which will initially focus on ready-to-eat refrigerated dishes.