Kraft Heinz Is Giving Workers a Day Off in Super Bowl Stunt
- Buffett-backed company isn’t buying ad during this year’s game
- Marketers get more creative in bid for Super Bowl publicity
The Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California.
Photographer: Ezra Shaw/Getty ImagesThis article is for subscribers only.
Kraft Heinz Co. plans to give all of its salaried U.S. employees the day off following the Super Bowl, a move that the food giant hopes will generate more publicity than buying a 30-second ad for millions of dollars.
The idea is to relieve workers from dragging themselves into the office on the Monday after the game -- a day that’s notorious for absenteeism -- while promoting the notion of a post-Super Bowl holiday. Kraft Heinz declined to say how much the gambit will cost, but it involves giving a free vacation day to thousands of employees.