Outgoing Obama Trade Chief Backs NFL in Canada Super Bowl Fight
- Froman urges Trudeau to block live U.S. ads from his airwaves
- Battles over lumber and wine also loom as Trump takes power
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Barack Obama’s outgoing trade representative made a last-ditch appeal to Prime Minister Justin Trudeau’s government to intervene in a dispute over Super Bowl ads -- the second battle with Canada that Michael Froman escalated in his waning days on the job.
Froman wrote to Trudeau’s foreign minister, Chrystia Freeland, on Jan. 13, urging her to step in and overrule a Canadian regulatory decision to allow live U.S. Super Bowl ads to be aired this year for the first time. Canadians typically see domestic ads instead, a system Froman, the National Football League and others want to keep.