Deals
Revlon Aims for $5 Billion in Sales With Revitalized Brands
- ‘Brands don’t get old, marketers get lazy,’ CEO Garcia says
- Goal is to climb to top 10 among beauty companies globally
Revlon Inc., the beauty giant that bought Elizabeth Arden Inc. last year, aims to reach $5 billion in sales within five years by reinvigorating brands and stepping up marketing.
Chief Executive Officer Fabian Garcia, speaking to employees in a video memo, said Revlon would become a top 10 global beauty brand by hitting that target. Including Elizabeth Arden, the company generates $3 billion in a year in sales. Prior to the combination, Revlon ranked 22nd, according to Women’s Wear Daily.