Priceline Founder Raises $50 Million for New Venture
- Jay Walker raised money for Upside.com at $200M valuation
- Startup is aimed at helping business travelers find deals
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One of the pioneers of online travel booking is back with a new startup that seeks to bring a bit more competitive pressure to the industry dominated by Priceline Group Inc. and Expedia Inc.
Jay Walker, the founder of Priceline.com, has raised $50 million for Upside.com, a website that tries to find discounts for small business travelers by suggesting alternative travel routes and accommodation and bundling flights and hotels together. The financing values Upside at more than $200 million and includes investments from marketing tech company Red Ventures and investment firm Leucadia National Corp.