Will This Ex-Tesla Executive Help Dyson Sell an Electric Car?
- U.K. vacuum maker looks beyond living rooms and bathrooms
- Former Tesla communications chief to help Dyson expand in U.S.
The Dyson campus in Malmesbury, U.K.
Photographer: Simon Dawson/BloombergThis article is for subscribers only.
There are idyllic corporate campuses, and then there’s the thing Dyson Ltd. built. Nestled in the English countryside are massive research and development centers, top secret labs and various toys that founder James Dyson collected over the years, including a helicopter in the parking lot and a jet plane in the cafeteria.
It’s from this unlikely place that Dyson hopes to make a worldwide splash over the next year and change the way people think about the high-end vacuum maker.